Designing Websites Around Real User Questions

Beautiful websites still fail when visitors can’t find the answer they came for. Structuring pages around real questions makes every design decision easier.

(01)

The Context

Visitors arrive with a short list of questions: What is this? Is it for me? What happens next? If the page makes them work for those answers, they leave.

(01)

The Context

Visitors arrive with a short list of questions: What is this? Is it for me? What happens next? If the page makes them work for those answers, they leave.

(02)

The Key Idea

Write the questions down before you design anything. Each section of a page should answer one question clearly, in the order visitors are likely to ask it.

(02)

The Key Idea

Write the questions down before you design anything. Each section of a page should answer one question clearly, in the order visitors are likely to ask it.

(03)

Putting It Into Practice

Collect questions from sales calls and support emails, group them, and map each group to a page or section. Then design the hierarchy so the answer is visible in a few seconds.

(03)

Putting It Into Practice

Collect questions from sales calls and support emails, group them, and map each group to a page or section. Then design the hierarchy so the answer is visible in a few seconds.

(04)

Closing Thought

Good web design feels effortless because the thinking happened first. Have a website that needs clearer answers? Let’s talk.

(04)

Closing Thought

Good web design feels effortless because the thinking happened first. Have a website that needs clearer answers? Let’s talk.

Explore Related Projects

Back to Journal

Questions welcome

Have a design question? Let’s talk.

Get in Touch

Questions welcome

Have a design question? Let’s talk.

Get in Touch