FORME

Website Design

FORME: a clearer way to tell the story.

A clear, conversion-focused digital experience that guides visitors from discovery to action.

Client

FORME (demo)

Scope

Sitemap · Page structure · Responsive UI · Framer handoff

Timeline

6 weeks

Year

2026

(01)

Overview

FORME offers a specialist service that is genuinely useful but hard to explain. Their previous website tried to say everything at once.

(01)

Overview

FORME offers a specialist service that is genuinely useful but hard to explain. Their previous website tried to say everything at once.

(02)

The Challenge

Visitors struggled to understand what FORME did and which option suited them, so many left before reaching out.

(02)

The Challenge

Visitors struggled to understand what FORME did and which option suited them, so many left before reaching out.

(03)

The Strategy

We mapped the questions real visitors ask and structured the site around them, giving each page one clear job and a single next step.

(03)

The Strategy

We mapped the questions real visitors ask and structured the site around them, giving each page one clear job and a single next step.

(04)

Exploration & Design

Wireframes tested different content orders before any visual design. The final interface uses generous spacing, strong headings, and calm, consistent components.

(04)

Exploration & Design

Wireframes tested different content orders before any visual design. The final interface uses generous spacing, strong headings, and calm, consistent components.

(05)

The Outcome

A responsive website with a simplified sitemap, clearer messaging hierarchy, and a component library prepared for a smooth Framer build.

(05)

The Outcome

A responsive website with a simplified sitemap, clearer messaging hierarchy, and a component library prepared for a smooth Framer build.

(06)

Impact

The FORME team reported that enquiries now arrive with better context about what clients need. (Demo project — no metrics are claimed.)

(06)

Impact

The FORME team reported that enquiries now arrive with better context about what clients need. (Demo project — no metrics are claimed.)

(07)

Credits

Design: PORTFOL. · Development: Client team · Photography: Stock imagery (demo)

(07)

Credits

Design: PORTFOL. · Development: Client team · Photography: Stock imagery (demo)

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Let’s collaborate

Have a similar challenge? Let’s make something meaningful.

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Let’s collaborate

Have a similar challenge? Let’s make something meaningful.

Start a Project