KINFIELD

Packaging & Art Direction

KINFIELD: a clearer way to tell the story.

A warm, tactile visual language designed to make a product stand out on the shelf.

Client

KINFIELD (demo)

Scope

Packaging concepts · Label design · Art direction · Mockups

Timeline

7 weeks

Year

2026

(01)

Overview

KINFIELD makes small-batch home goods with natural materials. They were preparing to move from online-only sales into independent retailers.

(01)

Overview

KINFIELD makes small-batch home goods with natural materials. They were preparing to move from online-only sales into independent retailers.

(02)

The Challenge

Their packaging felt generic next to established brands and didn’t communicate the care that goes into each product.

(02)

The Challenge

Their packaging felt generic next to established brands and didn’t communicate the care that goes into each product.

(03)

The Strategy

We focused on materials and touch: honest kraft board, restrained typography, and a small set of rules that work across every box size.

(03)

The Strategy

We focused on materials and touch: honest kraft board, restrained typography, and a small set of rules that work across every box size.

(04)

Exploration & Design

We tested label placements, foil and print finishes, and colour accents through quick mockups before refining the strongest route.

(04)

Exploration & Design

We tested label placements, foil and print finishes, and colour accents through quick mockups before refining the strongest route.

(05)

The Outcome

A cohesive packaging system and art direction guide that keeps the range recognisable while leaving room for new products.

(05)

The Outcome

A cohesive packaging system and art direction guide that keeps the range recognisable while leaving room for new products.

(06)

Impact

Retail partners described the range as instantly recognisable on the shelf. (Demo project — no metrics are claimed.)

(06)

Impact

Retail partners described the range as instantly recognisable on the shelf. (Demo project — no metrics are claimed.)

(07)

Credits

Design: PORTFOL. · Development: Client team · Photography: Stock imagery (demo)

(07)

Credits

Design: PORTFOL. · Development: Client team · Photography: Stock imagery (demo)

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Let’s collaborate

Have a similar challenge? Let’s make something meaningful.

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