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NOVA STUDIO

Brand Identity

NOVA STUDIO: a clearer way to tell the story.

A flexible identity system created to give a creative studio a recognisable voice across digital and print touchpoints.

Client

NOVA STUDIO (demo)

Scope

Discovery · Logo suite · Typography & colour · Brand guidelines

Timeline

8 weeks

Year

2026

(01)

Overview

NOVA STUDIO is a small creative studio working with cultural and lifestyle clients. As the team grew, their identity no longer reflected the quality of their work.

(01)

Overview

NOVA STUDIO is a small creative studio working with cultural and lifestyle clients. As the team grew, their identity no longer reflected the quality of their work.

(02)

The Challenge

The studio’s visual language had grown piece by piece, so every touchpoint looked slightly different. They needed one clear voice that could flex across print, social, and pitch decks.

(02)

The Challenge

The studio’s visual language had grown piece by piece, so every touchpoint looked slightly different. They needed one clear voice that could flex across print, social, and pitch decks.

(03)

The Strategy

We defined three brand principles — bold, warm, and precise — and used them to guide every decision, from the logo construction to the rules for layout and colour.

(03)

The Strategy

We defined three brand principles — bold, warm, and precise — and used them to guide every decision, from the logo construction to the rules for layout and colour.

(04)

Exploration & Design

Early routes explored geometric marks, expressive type, and a modular grid. The final direction pairs a confident wordmark with a single signature colour and a flexible layout system.

(04)

Exploration & Design

Early routes explored geometric marks, expressive type, and a modular grid. The final direction pairs a confident wordmark with a single signature colour and a flexible layout system.

(05)

The Outcome

A complete identity system with a logo suite, typography and colour palette, and guidelines that make it easy for the team to stay consistent on their own.

(05)

The Outcome

A complete identity system with a logo suite, typography and colour palette, and guidelines that make it easy for the team to stay consistent on their own.

(06)

Impact

The team now produces new materials faster and with more confidence. Feedback from the studio highlighted how much clearer their pitches feel. (Demo project — no metrics are claimed.)

(06)

Impact

The team now produces new materials faster and with more confidence. Feedback from the studio highlighted how much clearer their pitches feel. (Demo project — no metrics are claimed.)

(07)

Credits

Design: PORTFOL. · Development: Client team · Photography: Stock imagery (demo)

(07)

Credits

Design: PORTFOL. · Development: Client team · Photography: Stock imagery (demo)

Let’s collaborate

Have a similar challenge? Let’s make something meaningful.

Let’s collaborate

Have a similar challenge? Let’s make something meaningful.

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